Laurel, MD – [5/13/2025] – Pure Finance Group, a leading provider of consumer financing and payment solutions for the home improvement industry, today announced a strategic partnership with U.S. Bank to offer Avvance™, a real-time point-of-sale lending solution. This collaboration marks a significant milestone in Pure Finance Group’s continued growth, enabling the company to expand its contractor network and enter the HVAC market with even greater momentum.
Launched by U.S. Bank in 2023, Avvance provides APR-based consumer term loans directly at the point-of-sale, delivering instant financing decisions and same-day funding. Through this partnership, Pure Finance Group contractors can now offer customers seamless access to financing—up to $25,000 funded upfront—with flexible terms and no impact on credit during the pre-approval process.
“At Pure Finance Group, we’re committed to giving contractors every tool they need to close more sales and deliver a better customer experience. Partnering with U.S. Bank to offer Avvance™ allows us to expand our financing options while perfectly complementing our best-in-class payment processing solutions. By combining fast, flexible financing with seamless payment tools, we’re helping contractors grow their businesses and making home improvement more accessible for homeowners.” said Ed Meister, CEO of Pure Finance Group.
The addition of Avvance further strengthens Pure Finance Group’s core offerings by delivering even more real-time financing options that complement its industry-leading payment processing solutions. Contractors can now integrate customer financing seamlessly with Pure’s same-day funding platform, mobile payment tools, and credit card/eCheck processing services—all under one roof. This holistic approach empowers contractors to close more sales, enhance the customer buying experience, and simplify the entire financing and payment workflow.
Pure Finance Group has financed over 40,000 homeowners since its founding in 2018 and continues to build on its mission to simplify how contractors and their customers finance and pay for home improvements.
About Pure Finance Group
Pure Finance Group provides tailored financing and payment processing solutions for home improvement contractors. With same-day funding, mobile payment tools, transparent consumer loan options, and now expanded point-of-sale lending through Avvance, Pure helps contractors increase sales and deliver a smoother, faster buying experience.