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What We Do

Customized Financial Solutions For Your Business

Supporting Your Customers and Your Business

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Check Out Our New Pure Pulls!


Pure Finance Group is designed to function as an extension of home improvement businesses as a financing option for their customers. We are here to help your business easily offer loans and financing plans to prospective customers. Our fully automated technology allows your sales reps or your financing managers to quickly help homeowners apply for financing and hear back within minutes. We help contractors and their homeowners translate expensive home improvement projects into low monthly payments. These payments can be paid over time to help ease the burden of a home renovation. Unlike other digital lending platforms, Pure Finance Group is designed to deliver loans with absolutely no hidden fees, helping your business close more sales!

Payment Processing

Not only that, but Pure Finance Group has partnered with two of the largest back-end payment technology platforms in the world to provide payment processing solutions including credit, debit, and ACH to our clients. We take the approach of helping with as many of our client’s receivables as possible, in addition to their financing needs. This creates a way for them to save substantially from 10-100%* on an individual basis. Pure Finance Group can help all business types as well – Retail, Ecommerce, Keyed Transactions, B2B, and Mobile! We tailor each deal to our specific client rather than an off-the-shelf solution, finding savings that other processors cannot. We value our client’s success because when they succeed, we succeed.

*100% savings can be seen when using the reverse cash discount program

For more information on how our services can add value to your business, give us a call today. If you have a question with any  services we provide including home improvement loans, and payment processing we are here to help answer all your questions. Just give us a call or contact us today.

Find Out How We Can Help You

Recent News

Our Customers Get Real Results

Hear From Our Happy Customers

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  • Our company has been working with Pure Finance for almost a year now and we couldn’t be happier. You can tell this is a company that has their clients in mind constantly!

    - Michael Nucci

  • Pure Finance is Excellent in customer support. Always answers my calls and or returns them quickly. Easy to work with very clear with explanations.

    - Greg Screnci

  • Working with Pure Finance has been a true pleasure. I have been impressed with their customer service from day one, and the plans they are able to offer our clients are excellent!

    - Chris Bazow

Ready to take the next step?

Let’s talk and find the right type of financing solution for you, no matter your financial circumstances.

Contact Us Today