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Privacy Policy

Learn about our privacy policy. Please contact us with any questions you have about our policies when using our site.

Acceptance of Terms

This Privacy Policy applies to the website: (the “Site”) and does not govern privacy practices associated with offline activities. These are the guidelines used by Pure Financial Group, LLC (dba Pure Finance) and any affiliated entities (collectively “Pure Finance”) in protecting your privacy. Pure Finance reserves the right to modify these terms at any time and in any manner, without prior notice.

Pure Finance respects your privacy and is committed to protecting the information you provide us through the Site. We do not sell or distribute user information to unaffiliated third parties, except as needed to provide services that you have requested. We may gather Site use information and distribute this information to affiliated companies in order to serve your needs and respond to your information requests.

  1. User Information. The Site does not collect personally identifiable information from you unless you voluntarily provide it through various forms and in various places on the Site, including by entering it via an online form, over the phone, or via any other means through which you interact with our services. Personally identifiable information may include your name, address, telephone number, mobile number, email address, and Social Security Number. You are responsible for ensuring that any personally identifiable information you provide is truthful, accurate and up to date. We will collect and store personal information you decide to provide to us for our records but we are not liable to you if the information you provide is not accurate. You agree that we may use any of your personal information that you provide to us to communicate with you. Additionally, if you apply for a loan on the Site, you must truthfully and accurately complete our online application which includes your provision of personally identifiable information. Accurate, up-to-date information is necessary to view your credit history and otherwise process your application and to contact you. Pure Finance takes various precautions to safeguard your personal information against loss, theft and misuse as well as unauthorized access, disclosure, alteration and destruction. For example, all online applications are encrypted to maintain the security of your information. Once received, your personal information is stored in the United States in accordance with United States law.

As permitted by law, Pure Finance reserves the right to disclose your personally identifiable information to third parties in accordance with our Privacy Notice (located at the bottom of this page), to assist in administering our services and marketing activities, as required by law, as necessary to protect our rights (such as if you fail to repay a loan), as necessary in order to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person, to comply with a judicial proceeding, court order, or legal process served on us, and/or as specifically consented to by you. If Pure Finance were to merge with or be acquired by another company or if it were to cease operations, your information may be transferred to the surviving or acquiring company. At that point, any use and sharing of your information will be subject to that company’s privacy policy which may be different from that of Pure Finance. In addition to this Privacy Policy and Pure Finance’s website Terms of Use, our use of your personal information collected is described in this Privacy Policy.

  1. Other Information. Pure Finance may use server logs to record a visitor’s Internet Protocol (IP) address and to collect general information about the visit to the Site, such as the time and length of the visit, and the web pages accessed during the visit. Pure Finance may use this information for Site management and performance monitoring only. Pure Finance does not make this information available to unaffiliated third parties, but may share it with affiliated companies.
  2. Cookies. Pure Finance may use cookies from time to time to allow Pure Finance to tailor the Site to your preferences or interests, customize promotions or marketing or identify which areas of the Site are more popular. A cookie is a small, unique text file that a website can send to your computer hard drive when you visit that site. Pure Finance does not make any cookie information available to unaffiliated third parties. Most web browsers can either alert you to the use of cookies or refuse to accept cookies entirely. If you do not want Pure Finance to deploy cookies in your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie on your computer. Rejecting cookies may affect your ability to use some of the services available on the Site. Some web browsers have a “Do Not Track” function that allows you to tell websites that you do not want to have your online activities tracked. The Site does not monitor or respond to “do not track” signals or similar mechanisms.
  3. Security. To prevent unauthorized access to any user information, Pure Finance has put in place commercially reasonable physical, electronic, and managerial procedures to safeguard and secure the information it collects through this Site. However, Pure Finance cannot guarantee the security of such information.

For More Information

If you have any comments, concerns or questions regarding these terms, please contact us at 410-401-4597 or by email at [email protected].

Last updated on 7/30/2019.

A Lending Platform Designed To Help Bring More Money Into Your Business

Our success is measured by the success of those we serve. Pure Finance Group is a digital lending platform that offers home improvement loans and solar energy financing. Our customers are both contractors and their customers. Our fully automated technology offers instant approvals on home improvement loans up to $100,000, helping homeowners and contractors alike translate expensive home improvement projects into very low monthly payments that can ultimately be paid over time. Unlike the other digital loan platforms, Pure Finance Group is designed to improve our customers’ lives through innovation, convenience, and amazing customer service.

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