In the roofing business, your customers don’t always have perfect credit — but that doesn’t mean you should lose the job. Offering financing already gives you a competitive edge. Offering second-look financing for roofing projects, however, is how you turn declined applications into closed deals.
If you’re a roofing contractor, here’s how second-look financing can help you sell more projects, boost approval rates, and get paid upfront — all without taking on unnecessary risk.
What Is Second-Look Financing for Roofing?
Second-look roofing financing is exactly what it sounds like — when a customer isn’t approved by a prime lender, a secondary lending partner automatically reviews their application. These lenders specialize in near-prime and subprime credit profiles.
At Pure Finance Group, our automatic second-look program enhances your approval coverage by adding this additional review layer to your financing process. As a result, you keep the sale alive without managing multiple lenders on your own.
Why Roofing Contractors Should Care About Second-Look Financing
Roof replacements are high-ticket projects — often ranging from $8,000 to $25,000 or more — and most homeowners aren’t prepared to pay out of pocket. Even worse, a denied financing application can instantly kill the deal.
However, with second-look financing for roofers:
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More homeowners can qualify for financing
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You close jobs that would’ve otherwise stalled
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You still get paid in full, up front
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Customers enjoy flexible repayment terms that suit their budgets
Since roofing is often a need rather than a want, second-look options let you help more homeowners who need urgent repairs — even if they don’t meet prime lending criteria.
Second-Look Roofing Financing Doesn’t Mean High Risk
Second-look financing for roofing companies isn’t risky — it’s smarter.
All loans offered through Pure’s platform — including second-looks — come from licensed, vetted lending partners. As a contractor, you don’t take on financial risk. Instead, you expand your reach and give more customers the opportunity to say “yes.”
We take care of the backend so you can focus on closing the deal.
How to Start Offering Second-Look Customer Financing for Roofing
Adding second-look financing to your business is straightforward:
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Onboard with Pure Finance Group
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Start offering financing right at the point of sale
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Automatically send declined applications to our second-look lender
There’s no paperwork, no chasing payments, and no added stress. Instead, you’ll get more approvals, more jobs, and more satisfied customers.
Close More Roofing Jobs with Second-Look Financing
Do you want to close more roofing jobs without turning away budget-conscious buyers?
Let’s talk about how Buy Deep can help
