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Pure Finance Group Ranks No. 3261 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
Pure Finance Group Ranks No. 3261 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies With Three-Year Revenue Growth of 122% Percent, This Marks Pure Finance Group’s 3rd Time on the List NEW YORK, August 12, 2025 –… Read More
Deck Projects Getting Stuck at the Financing Step? Here’s How to Fix It.
A new deck can transform a backyard — but the price can stop a project before it starts. Whether it’s a simple platform or a custom build with lighting, railings, and hardscaping, these upgrades aren’t cheap. And when customers can’t… Read More
Losing Kitchen or Bath Jobs After a Credit Decline? Here’s the Fix.
Kitchen and bathroom remodels are among the most sought-after — and most expensive — home improvement projects. But for many homeowners, getting financing approval is the biggest barrier between planning and pulling the trigger. When a customer’s credit isn’t strong… Read More
How Roofing Contractors Can Increase Approval Rates with Second-Look Financing
- August 7th, 2025
- Posted in Business Loans, Contractors, Financial Tips, Home Improvement, Home Improvement Loans, Lending Services, Pure Finance Group, Roofers, Uncategorized
- Tags: contractors offer financing, customer financing, customer financing for contractors, Financing for Contractors, financing solutions, home improvement financing, home improvement loan, home improvement payment options
In the roofing business, your customers don’t always have perfect credit — but that doesn’t mean you should lose the job. Offering financing already gives you a competitive edge. Offering second-look financing for roofing projects, however, is how you turn… Read More
Cut Payment Processing Costs with Pure Finance
- July 17th, 2025
- Posted in Contractors, Financial Tips, Lending Services, Payment Processing, Uncategorized
- Tags: accepting payment, accepting payments, ACH payment, business growth, credit card processing fees, customer payment, home improvement payment options, payment platform, payment processing, payments
Payment processing is one of the most essential and often underestimated operational costs for businesses. Whether you’re a local startup or a national brand, understanding and managing these expenses can directly impact your profitability. In this guide, we break down… Read More
A Contractor’s Guide to Customer Financing with Pure Finance Group
When a homeowner wants to move forward with a project, cost is often the biggest hurdle. By offering financing at the point of sale, you can help your customers say yes—without delay. At Pure Finance Group, we make financing easy… Read More
How Pure Finance Group Supports Contractors Amid the 2025 Labor Shortage
The construction industry is facing one of its most pressing challenges in decades: a deepening labor shortage. In 2025 alone, the industry must attract an estimated 439,000 new workers just to keep pace with demand. As this gap continues to… Read More
Pure Finance Group Partners with U.S. Bank Expand Point-of-Sale Financing with Avvance™
Laurel, MD – [5/13/2025] – Pure Finance Group, a leading provider of consumer financing and payment solutions for the home improvement industry, today announced a strategic partnership with U.S. Bank to offer Avvance™, a real-time point-of-sale lending solution…. Read More
The Psychology of Big-Ticket Purchases: How Financing Changes the Game
- April 29th, 2025
- Posted in Business Loans, Contractors, Financial Tips, Home Improvement, Home Improvement Loans, Lending Services, Pure Finance Group
- Tags: afford home improvement projects, business loans, contractor financing, contractors offer financing, customer financing, Financing for Contractors, home improvement loan, home improvement payment options, how to offer customer financing, how to pay a contractor, Payment Plan, Pure Finance Group
Imagine this: a homeowner loves your pitch for a brand-new kitchen remodel. They’re excited, inspired, ready to sign — and then they see the $25,000 price tag. Suddenly, the excitement fades, hesitation creeps in, and the deal slips through your… Read More
Financing Solutions to Help Contractors Sell Dream Backyards to Homeowners in 2025
- April 9th, 2025
- Posted in Business Loans, Contractors, Home Improvement, Home Improvement Loans, Lending Services, Pure Finance Group
- Tags: afford home improvement projects, business loans, contractor financing, contractors offer financing, home improvement financing, home improvement loans, home improvement payment options, how to offer customer financing
Homeowners in 2025 are increasingly focused on upgrading their outdoor spaces to create functional, beautiful retreats. However, the cost of backyard renovations, from custom decks to outdoor kitchens, can often be a barrier for many. By offering financing, contractors can… Read More

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