If you’re a home improvement contractor, offering financing isn’t optional anymore—it’s one of the biggest drivers of revenue growth.
The right financing partner can:
- Increase your close rate by 20–40%
- Boost average job size by lowering monthly payment commitment.
- Improve your business cash flow with early and upfront funding to cover labor and materials.
- Give customers flexibility for when and how they pay for their project.
But not all financing programs are built the same.
What To Look For
1. Approval Rates
Look for lenders that offer:
- Soft credit pulls (no credit impact when customer apply)
- Waterfall lending (multiple lenders or approval options built in under 1 application)
- Subprime approvals (offer approvals for less than perfect credit applicants)
2. Long-Term Payment Options
Programs offering 120–240 month terms allow you to:
- Lower monthly payments
- Sell bigger jobs more easily
3. Dealer Fee Flexibility
Many lenders charge contractors 5–15% in fees.
Better options include:
- Zero dealer fee programs
- Risk based pricing that optimizes cost based on individual application
4. Fast Funding
Cash flow matters. The best programs offer:
- Upfront funding (stage funding) before the project starts
- Same-day funding as soon as the job is completed
- Weekend funding
- No delays after job completion
5. Built In Payment Options
Run repayment finance plans AND out of pocket payment collection through 1 vendor:
- Offer finance plans
- Collect customer payments (deposits and down payments)
- Consolidated payment options under 1 provider to streamline sales processes
- This is not a common feature – but is available with Pure Finance Group
Why Contractors Are Switching to Pure Finance
Pure Finance Group was built specifically for contractors who want:
- Higher approvals built into 1 application
- Lower dealer fees
- Promotional financing and long repayment terms
- Same-day funding
- Integrated payment processing